Working Together Boosts Link Building Efforts
At ONERank, we are constantly preaching the importance of link building to our clients. In order to understand why it is so important, you have to understand a bit about what it is… Link building is just one of the many puzzle pieces to getting your website seen and optimized for SEO. By having a link from one website pointed to your website, and linking to outside websites (not necessarily those linking to you), you help diversify the foundation of the web (word wide web). It is a source of referrals, hyperlinks, and a stamp-of-approval when one website links to another. Link building for the entry level webmaster is a long and tedious, often frustrating, task. You will be bombarded with “get links quick” tools promising the latest and greatest trick to getting you more links, faster, easier and with a single click of your mouse. We’ll explain why 99% of the “submission and linking” tools out there are self-promoting junk later in this article.
FACT: With high quality link building, your website will be seen by more search engines. Being tied in with a high ranking website, which is crawled daily by Google, Yahoo and Bing, your website will be seen as something linked to their reputation and relevancy. When CNN links to Mom & Pop’s Stationery Site, Google will see that link on CNN and almost immediately start crawling through the Mom & Pop website. On the flip side, if you put a link to Mom & Pop’s Stationery on Jim & Joe’s Auto Shop, a business next door to Mom & Pop’s, Google will get around to that link when it searches and crawls through Jim & Joe’s website every 6 months. This is an important factor of any successful business; the better your Links (incoming and outgoing), the better your overall ranking and relevance will be on the Search Engines. You absolutely must spend the time and effort to make your business a success.
Creating good links takes time and for the most part is free of cost, however some places do require a submission fee. When trading links, you are actually paying (in advertising space or property) to have your link on their website and vice versa. Think of your link building strategy to be similar to that of word of mouth advertising. Keep in mind you have to be careful when choosing who you should share links with on the web. You do not want to be associated with a website that does not have the same high standards and integrity as you.
An effective link building plan and strategy is the most important step. Research your keywords, industry, and the top results in the search engine results pages (SERP’s). Dig in and find out where you want to build your links, who they link with, anything related to that website (good or bad) will need to be researched and understood. We find that simply writing down your plan will help keep you focused and on task in the process now and into the future. Link building is a long term investment – similar to a retirement account. Don’t expect it to make a difference overnight. A fair assessment of a high quality link building effort will see results in 3-4 months of putting in consistent effort.
Once you’ve started receiving and giving links, you are just reaching the middle of the journey… It is equally important to make sure that you constantly check on the websites you already share a link with. They can change their site, goals and linking plans at anytime – resulting in positive or negative changes that affect all the websites that link to them, and from them.
At ONERank we offer high quality, targeted and effective Link Building, employing the most ethical practices. We follow natural linking patterns and build quality and relevance for our clients websites. Expect results in as little as 3-4 weeks, or as long as 4-6 months. Either way, the investment is always about the payoff in the end – high quality, relevant links to a high quality website provides a win-win for all involved in the link building project.
For all your internet marketing, SEO friendly web design & web conversion optimization needs, call ONERank Internet Marketing & SEO: +1 (877) 771-7265 or visit us on the web at: http://www.onerank.com
