Quality SEO can greatly benefit your website. Would you like to increase your chances of showing up in the organic rankings for all the common keyword searches? By flushing your website with tons of trigger keywords, you will see a ton of new and quality visitor traffic, right? It may… But it also may end up biting you in the rear!

You may have noticed that when searching for specific keywords that several of the results have absolutely nothing to do with your specific topic. As a matter of fact, some of those listed may take you to a completely alternate website than what is shown in the listing.

All of those sites are developed and designed with a single purpose – to get fresh and new visitors to their intended target pages. For some it is all about quantity – not quality. And they will take any and all risk in doing so.

The following tricks and SEO tactics are known as keyword spamming, and you should always avoid them – like the plague:

• Automatically generated or automated “doorway” pages
• Keyword spamming or loading on a page
• Pages crammed with keywords in an unnatural way
• Pages that include keywords that are not relevant to your site
• Bogus redirected pages
• Search Engine (or spider) specific pages and a different one for human readers
• Hidden links or hidden text (which is masked by colors that hide them)
• Multiple pages with the same content (or very similar)
• Misspelled keywords and competitor website names (or brand names)
• Link Farms or Free For All (FFA) pages with links to your site
• Anything else that is used to “trick” search engine spiders
• Pay-Per-Click: Landing pages that have no relevancy to the advertisement

All of these well-known tricks can help bring more “traffic” to your site, but end up getting you into more trouble than playing by the rules.

It becomes a blatant cat & mouse game trying to “outwit” the search engine algorithms. And one that you will typically lose. If you are more careful, following industry best practices (rather than deceit) you will find that more quality is much better than more quantity.

Operators of search engines (such as Google, Yahoo, Ask.com, etc) are constantly patrolling websites and identifying mischievous tactics. Their goal is to provide everyone using their search engine the best & most relevant search results. If you are caught, you can be removed from the listings of that search engine – which hurts. Or worse, you can be banned or blacklisted entirely (by domain name or IP address). If you think, “that isn’t a big deal” than think again. Some people host multiple websites on a single IP address (shared webhosting) and it can penalize other sites on the same IP (if you have more than one of your own websites) or worse yet, other innocent victims that are on the same hosting plan as you.

We strongly urge all of our clients to pay close attention to what tactics they choose to follow. Always use ethical and industry foundation tools and methods to increase your visibility and relevancy in the search engines.

As always, we are here to help guide you. If you have a simple question that has you unsure if you should or shouldn’t follow someone’s advice, give us a call. We will give you an honest answer every time.

For all your internet marketing, SEO friendly web design &  web conversion optimization needs, call ONERank Internet Marketing & SEO: +1 (877) 771-7265 or visit us on the web at: http://www.onerank.com

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