ONERank Internet Marketing Blog » SEO Tips

Link Building Secret #1,080 – What Is Link Building And Why You Need It?

Thomas Paquet — Wed, 12 May 2010 17:00:43 +0000

Working Together Boosts Link Building Efforts

At ONERank, we are constantly preaching the importance of link building to our clients. In order to understand why it is so important, you have to understand a bit about what it is… Link building is just one of the many puzzle pieces to getting your website seen and optimized for SEO. By having a link from one website pointed to your website, and linking to outside websites (not necessarily those linking to you), you help diversify the foundation of the web (word wide web). It is a source of referrals, hyperlinks, and a stamp-of-approval when one website links to another. Link building for the entry level webmaster is a long and tedious, often frustrating, task. You will be bombarded with “get links quick” tools promising the latest and greatest trick to getting you more links, faster, easier and with a single click of your mouse. We’ll explain why 99% of the “submission and linking” tools out there are self-promoting junk later in this article.

FACT: With high quality link building, your website will be seen by more search engines. Being tied in with a high ranking website, which is crawled daily by Google, Yahoo and Bing, your website will be seen as something linked to their reputation and relevancy. When CNN links to Mom & Pop’s Stationery Site, Google will see that link on CNN and almost immediately start crawling through the Mom & Pop website. On the flip side, if you put a link to Mom & Pop’s Stationery on Jim & Joe’s Auto Shop, a business next door to Mom & Pop’s, Google will get around to that link when it searches and crawls through Jim & Joe’s website every 6 months. This is an important factor of any successful business; the better your Links (incoming and outgoing), the better your overall ranking and relevance will be on the Search Engines. You absolutely must spend the time and effort to make your business a success.

Creating good links takes time and for the most part is free of cost, however some places do require a submission fee. When trading links, you are actually paying (in advertising space or property) to have your link on their website and vice versa. Think of your link building strategy to be similar to that of word of mouth advertising. Keep in mind you have to be careful when choosing who you should share links with on the web. You do not want to be associated with a website that does not have the same high standards and integrity as you.

An effective link building plan and strategy is the most important step. Research your keywords, industry, and the top results in the search engine results pages (SERP’s). Dig in and find out where you want to build your links, who they link with, anything related to that website (good or bad) will need to be researched and understood. We find that simply writing down your plan will help keep you focused and on task in the process now and into the future. Link building is a long term investment – similar to a retirement account. Don’t expect it to make a difference overnight. A fair assessment of a high quality link building effort will see results in 3-4 months of putting in consistent effort.

Once you’ve started receiving and giving links, you are just reaching the middle of the journey… It is equally important to make sure that you constantly check on the websites you already share a link with. They can change their site, goals and linking plans at anytime – resulting in positive or negative changes that affect all the websites that link to them, and from them.

At ONERank we offer high quality, targeted and effective Link Building, employing the most ethical practices. We follow natural linking patterns and build quality and relevance for our clients websites. Expect results in as little as 3-4 weeks, or as long as 4-6 months. Either way, the investment is always about the payoff in the end – high quality, relevant links to a high quality website provides a win-win for all involved in the link building project.

For all your internet marketing, SEO friendly web design & web conversion optimization needs, call ONERank Internet Marketing & SEO: +1 (877) 771-7265 or visit us on the web at: http://www.onerank.com

Top 6 Most Effective Link Building Strategies

Top 6 Most Effective Link Building Strategies

Thomas Paquet — Wed, 17 Mar 2010 23:46:55 +0000

Get Your Website Traffic Up

Just about every serious Internet Marketer and Webmaster want to drive more traffic to their website. There is a direct connection with being at the top of search engine results (SERP’s) and receiving more and more visitors from that high placement/rank for your keyword or keyword phrase. The question we receive most often, “How do we get to the top of the SERP’s for our keywords?” With a solid foundation of SEO best practices, the one key element, far and above the rest in terms of effect – link building. Link building is the process of getting links pointing to your site from other websites. The more incoming links your site has, the more value and relevance it represents for search engines and their rankings. But it isn’t just that simple. A key is in the quality of those incoming links.There are a few detailed pieces of information missing on exactly how to go about doing this, but you can always give us a call to find out how affordable our Link Building services are for new and existing online businesses.

In this article I’d like to suggest a few of the tools you can use to build quality links to your website:

Articles. Write the articles about the products or services you offer on your website and submit them to article directories. The idea is to include a link or two to your site into every article. Each article will be listed in many directories and has the potential to build thousands of links for you.
Forums. You can search for forums related to your business and participate in discussions. Include a link to your site with your signature and every post you make will become an inbound link. Don’t be too spammy about your intentions or you will get nuked/banned quickly. The more you participate, the more valued you (and your links) become.
Social Bookmarks. A great idea is to bookmark your articles with Social Bookmarking tools. Every time you bookmark an article, you are linking back to your website. You can bookmark the web pages with your articles with popular bookmark sites, for example digg.com and delicious.com, these sites are good for a huge burst in traffic if you write something relevant and interesting. Also, adding social bookmark links to your articles makes it easy for readers to save and share your content.
Web directories. The most powerful link juice comes from a couple of the biggest web directories, Yahoo and DMOZ. I highly suggest spending time to get yourself placement in each. Also, Business.com is a great tool for getting spread out across the web. Yahoo & Business.com both have fees associated with them (annual fee of between $200-400, depending on details). DMOZ is free, but you have to find the right category and editor to get placement. We’ve seen some people try for 6-12 months to get listed in DMOZ, others have gotten placement in less than 3 weeks.
Blogs. An off site blog is a great means for building links and gaining traffic because every post you make is a separate web page. Link to your website and you’ll have some good inbound links. Popular blogging tools can be found at WordPress.com and Blogger.com.
Social Networking. Social networking link building comes when you set up your profile. You’ll make friends and drive traffic to your website. Be sure to indicate exactly what you do, and easy to follow links so people can pass this on to their friends/followers. Sites like Facebook.com, MySpace.com, Twitter.com are good starting points.

Getting started with the above tools will help kick-off any good internet marketing campaign. Just understand there is no need to “trick” the search engines into thinking you are more relevant than you actually are for a specific search result. Stay focused on providing good quality and relevant information on your specific industry or topic, and the link building will occur in a natural progression.

Link Building Secret #1,080 – What Is Link Building And Why You Need It?

Do Not Lose Sight! Narrow Minds = Narrow Focus

Thomas Paquet — Fri, 16 Oct 2009 09:53:24 +0000

Don’t get stuck thinking the biggest market share in search engine searches will equal the biggest market share for marketing for your specific search term or product/service.

If you look at the narrow focus, you see Google represents 70% market share of all internet searches. What this means is that 70% of the aggregated searches in the USA are fed through Google. This doesn’t mean that 70% of YOUR TARGET CLIENT searches are fed through Google. Perhaps the focus of your product/service doesn’t even exist on Google. Stay with me, it all comes together soon.

You may be surprised to find out that most people that buy Yellow Handled Scissors (your #1 product) despise Google. It is a known fact that Yellow Handled Scissor lovers want to use Yahoo because they both start with the letter “Y”. There is 1 guy out of every 100 that tries to search on Google for Yellow Handled Scissors – but he has no money to spend, he just likes to look at the pretty pictures and fancy words.

Amazingly enough, you would be missing out on 100% of the sales of Yellow Handled Scissors if you only marketed on Google AdWords PPC. Yahoo represents 99% of Yellow Handled Scissor searches. So where should you spend your money? Google or Yahoo?

Yahoo – of course. You should want to convert 10% of Yellow Handled Scissor searches into a sale, rather than 0% of Yellow Handled Scissor searches – right?

But you ask, I want to get 100% of all Yellow Handled Scissor searches to visit my site. But here is where it makes the most sense (as if it already hasn’t)… Google advertising cost of $100/mo to try to get those stragglers, who aren’t using Yahoo, is a complete waste of money. They will never buy, and Yellow Handled Scissor searchers only buy from Yahoo. So rather than throw $1,200/year into the abyss, take $600, go buy some new clothes and take the other $600 and spend it on Yahoo advertising to get more sales.

By limiting your overall view of the market – your market – you lose focus of why we advertise in the first place. Our goal isn’t to only get more people to see us, it is to get more people who will want to buy from us, to see us. The “buy” is the complete call to action that makes it all worthwhile.

Focus on the specific target client, learn what they want and need, give it to them and you will continue to gain market share. Don’t lose sight of the target! Try to get 100% of your target audience into a room and pitch them your product/service. It will always be less hassle, higher conversion, and less overall cost per acquisition for each sale.

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Tips for Creating A Quality Business Website

Thomas Paquet — Thu, 17 Jul 2008 02:42:00 +0000

Providing a quality SEO project to clients requires pieces of the big puzzle. We focus our efforts on driving traffic that is high quality, targeted and relevant to the subject matter of the website. Without quality, quantity simply cannot provide any consistent ROI for your advertising dollars.

To make a widely read and profitable website it is desirable to have the following elements:

A great domain name
A reliable host
A unique brand backed up by public relations
A strong unique website design
An easily usable website
Compelling copywriting
An advertising budget which improves market awareness and product feedback

You can be successful while lacking any of the above. However, the more of them you practice the more likely you are to be successful.

As always, we are here to help guide you. If you have a simple question that has you unsure if you should or shouldn’t follow someone’s advice, give us a call. We will give you an honest answer every time.

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