Don’t get stuck thinking the biggest market share in search engine searches will equal the biggest market share for marketing for your specific search term or product/service.

If you look at the narrow focus, you see Google represents 70% market share of all internet searches. What this means is that 70% of the aggregated searches in the USA are fed through Google. This doesn’t mean that 70% of YOUR TARGET CLIENT searches are fed through Google. Perhaps the focus of your product/service doesn’t even exist on Google. Stay with me, it all comes together soon.

You may be surprised to find out that most people that buy Yellow Handled Scissors (your #1 product) despise Google. It is a known fact that Yellow Handled Scissor lovers want to use Yahoo because they both start with the letter “Y”. There is 1 guy out of every 100 that tries to search on Google for Yellow Handled Scissors – but he has no money to spend, he just likes to look at the pretty pictures and fancy words.

Amazingly enough, you would be missing out on 100% of the sales of Yellow Handled Scissors if you only marketed on Google AdWords PPC. Yahoo represents 99% of Yellow Handled Scissor searches. So where should you spend your money? Google or Yahoo?

Yahoo – of course. You should want to convert 10% of Yellow Handled Scissor searches into a sale, rather than 0% of Yellow Handled Scissor searches – right?

But you ask, I want to get 100% of all Yellow Handled Scissor searches to visit my site. But here is where it makes the most sense (as if it already hasn’t)…  Google advertising cost of $100/mo to try to get those stragglers, who aren’t using Yahoo, is a complete waste of money. They will never buy, and Yellow Handled Scissor searchers only buy from Yahoo. So rather than throw $1,200/year into the abyss, take $600, go buy some new clothes and take the other $600 and spend it on Yahoo advertising to get more sales.

By limiting your overall view of the market – your market – you lose focus of why we advertise in the first place. Our goal isn’t to only get more people to see us, it is to get more people who will want to buy from us, to see us. The “buy” is the complete call to action that makes it all worthwhile.

Focus on the specific target client, learn what they want and need, give it to them and you will continue to gain market share. Don’t lose sight of the target! Try to get 100% of your target audience into a room and pitch them your product/service. It will always be less hassle, higher conversion, and less overall cost per acquisition for each sale.

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For all your internet marketing, SEO friendly web design &  web conversion optimization needs, call ONERank Internet Marketing & SEO: +1 (877) 771-7265 or visit us on the web at: http://www.onerank.com

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